Local women’s boutique, Erma Jean carries clothing, shoes, and accessories for all shapes, sizes, ages, and occasion. But Erma Jean also has a mission to support women in their community, and a commitment to customer service; and we can’t think of a better fit for this month’s small business spotlight.

Co-founders, sisters, and past Ruckart clients, Lauren Llewellyn and Katelyn Peretti launched Erma Jean online in 2019 and recently expanded to a brick and mortar store this year.

Nominating them for this month’s Small Business Spotlight was a no-brainer for Josh Lee. “They offer great quality, stylish clothes, and excellent customer service,” said Josh. “I love these clients and want to support them, especially their new brick and mortar location.”

When the sisters started Erma Jean, they did so with an entrepreneurial spirit, value for craftsmanship, interest in fashion and a desire to support women. They set out to build a family business – one that would honor the past and create a legacy for future generations.

Their grandmother, Erma Jean, was an inspiration. She was known for her creativity, the confidence to share it with those around her, and her ability to connect with other women. When the sisters decided the business would embody similar values and interests as their grandmother, it was fitting to honor her name.

Those values and interests are evident in the curated selection available at Erma Jean. The core of their styles are versatile, comfortable and practical for the stages of life and motherhood. You can find something that’s fashionable and fun for a girls night out, yet sophisticated enough to be taken seriously at the office. You can also always find choices that compliment different shapes and sizes. Because, according to Llewellyn and Peretti, “when clothes fit good, we feel good from the inside out and less insecure to be in the moment.”

You can visit Erma Jean at 11741 W Broad St, Richmond, VA 23120, Tuesday-Thursday 11-5, and Friday-Saturday 10-4.